Avoid these mistakes when creating your outstanding vacation rental listing.
Marketing your vacation rental correctly is a critical part of ensuring that you get high-quality bookings and that you’re able to keep your vacation property booked in both busy and slow seasons. As you’re creating your vacation rental listing, avoid the following mistakes. By avoiding these pitfalls, you can ensure that you create an appealing and popular listing.
Creating a Shallow Description
Vacationers want to know what they’re renting when they choose a vacation property. Even if it’s “just a place to stay” while they visit local attractions, the amenities in your vacation home matter. Vacationers want to imagine themselves staying there and want to know what sets your property apart from others with similar offerings. It isn’t enough to simply list the number of beds and bathrooms, but you should also include every amenity your home offers. What makes your property unique? Include that information so guests understand every benefit your property can offer.
Failing to Include Professional-Quality Pictures
Great pictures can make a huge difference in your vacation rental listing. Vacationers want to be able to imagine themselves at your property, and they want to see the best of it. Professional-quality pictures can help entice visitors to check out everything your property has to offer. Include pictures of the exterior, as well as every interior room. You should include multiple images of bedrooms and common areas, which are crucial rooms for guests. You should also include pictures of unique features of your property, such as a hot tub or swimming pool, as well as the view. All of these photos will entice guests to stay at your property.
Ignoring SEO
As a landlord or vacation rental owner, you may not have considered the value of SEO as part of your vacation listing before. Including the right keywords, however, can make a huge difference in your rental listing. Consider the information your guests will be seeking. Are you close to the beach or a local theme park? Do you offer valuable amenities like a washer/dryer or pool? Incorporate that information into your vacation rental listing, so your home is more likely to appear in search results.
Skipping the Reviews
One of the best things you can offer potential renters in your vacation home is social proof. Social proof can establish to potential guests how great it is to stay in your home. You can earn positive reviews by encouraging satisfied guests to visit your website or listing and leave reviews. You can then highlight the best of those reviews to demonstrate to others what you have to offer renters.
Your vacation rental listing is your first chance to stand out and convince potential visitors to choose you over your competitors. By avoiding these listing errors, you can improve the success of your listings, attract more guests, and establish your home as a great place to stay.
List Your Ocean City Vacation Rental at VacationAtMyPlace.com
Vacation At My Place is a vacation rental site serving the beaches of Ocean City, Fenwick Island, Bethany Beach, Dewey Beach, Rehoboth Beach, and Lewes. Property owners can list their beach properties for free, while guests pay an industry-low 3% booking fee with an instant price comparison to national booking sites. We help people find the best vacation rental with one to five bedrooms, oceanfront or waterfront views, and access to swimming pools and other amenities.
For more information, email us at info@VacationAtMyPlace.com, call us at 877-287-VAMP (8267) or visit VacationAtMyPlace.com today! You can also follow us on Facebook, Twitter, Pinterest, and LinkedIn.